About Mel

A people loving, process driven, inquisitive content coach.

I get it. There’s so much stuff that you could be doing, that you just don’t know the best place to start.

This is where my inquisitive nature and process prowess come together!

I help you unpack the chaos in your brain so that you can focus on creating achievable content consistency. The difference is that I do this in a way that not only aligns with your values, but provides a client journey that brings you business growth.

I want your business to be a success and I believe that understanding the client journey and the role that content plays in this, is the integral part of the puzzle that many people are missing.

I’m Mel

I love to understand ‘why’. Even past my toddler years, I always asked why. I wanted to understand why things worked like they did, why people acted a certain way and why I was the only one who loved peanut butter and sultana sandwiches.

I never accept an explanation without understanding the nuts and bolts. In life that can be annoying. In business, it’s a blessing.

My curiosity has lead me on an interesting life journey from academic achiever to corporate leader, mum extraordinaire and now business owner.

Like you, I started my business for the allure of freedom and flexibility. Only to find out that doing #allthethings doesn’t always lead to the calm, stress free life you pictured!

I get it. There’s so much stuff that you could be doing, that you just don’t know the best place to start.

This is where my inquisitive nature and process prowess come together!

I help you unpack the chaos in your brain so that you can focus on creating achievable content consistency. The difference is that I do this in a way that not only aligns with your values, but provides a client journey that brings you business growth.

I want your business to be a success and I believe that understanding the client journey and the role that content plays in this, is the integral part of the puzzle that many people are missing.

My purpose…

My purpose is to teach and empower women who want more from their business on how to use content in a genuine way. I give them the confidence they need to become more visible, seen as the expert that they are and inspired to take their business to the next level.

When I’m not talking about content and client journeys, you will find me cheering on my clients from the sidelines. My other favourite hangouts are the kitchen and gym. Lucky for me my love of dead-lifting counteracts the amount of my baking I consume. Kind of.

Let’s chat if you want to know more about starting your content journey with me. I want to be sipping a virtual champers with you when you reach your business goals.

Chat with Mel

Eliza Ludwig

Bread Budgeting Services

I've been using Mel for blog and email writing for years now. My business would not survive without her. Cannot recommend highly enough.

Allison Greenland

Leap Into Literacy

I've been using Mel for blog and email writing for years now. My business would not survive without her. Cannot recommend highly enough.

Margery Hellman

Yoga Feldenkrais Therapeutics

Mel is highly professional and personable and knows how to efficiently and effectively work with marketing your business. I would recommend her services to anyone needing support and ideas for getting the word out about their business in a practical and cost effective way.