Knowing your ideal client is the secret to growing your business
I’m tricking really. There is no secret. It’s just common sense. You need to know your ideal client inside out and really tap into her with every piece of content that you put out into the digital world. So, grab a pen and paper and jot down a few points as you read...
Word of the year 2019
There’s something exciting about a new year. New opportunities, new plans, new focus. I love it. I’m a bit of a nerdy organiser so I love setting new goals and mapping out a plan on how to get there. Sometimes goals and plans can fall by the wayside if we get a little...
Why email is still an effective marketing tool
Many people dismiss the idea that emails are still an effective marketing tool. Some say that it’s no longer an effective tool as our inboxes are overflowing and it’s too hard to stand out from all the noise. I say that’s crazy talk! Email is one of the smartest ways...
What does it mean to automate or systemise my business?
Do you have a mega eye roll when you hear someone say that the only way to scale your business is to automate or systemise? Or do you just switch off because the thought of this topic BORES you to tears? When I first started my business I heard these terms bandied...
How does email marketing work with my sales funnel?
A sales funnel describes how a client moves through the purchase process with you. This is from their first introduction to you (usually via a free or very low cost offering) through to the purchase of your star product. As the funnel narrows, the number of people...
