Content alignment: Making every piece of content powerful
Content alignment is a term that I use to refer to how content feels to you, in balance with who you’re creating it for. It’s not something that you usually take to the time to think about, but it’s important in understanding the reason that you’re even taking time...
Connecting with heart: 3 steps to building genuine relationships through your content
Building genuine relationships through content is what drives me. It’s the core of who I am as a person, as well as how I view the world. I’ve seen first hand that when you switch from content marketing based on transactions, to one focused on human relationships,...
Improve your visibility with these 6 steps
Looking for ways to improve your visibility? Feel like you’re constantly stuck in quicksand with your efforts to get noticed? You’re not alone. Everyone struggles with their content being seen and heard, especially when you’re battling social media algorithms and...
Creating more content isn’t the answer to visibility
The answer to visibility has nothing to do with the relationship between the amount of content you create and whether you get noticed and remembered. Most people think that to increase their visibility, it means doing more and being more. Visibility is the ability to...
Memorable content – your path to sign ups and sales
In today’s online marketplace, it’s more important than ever to stand out from the crowd. If you want people to remember you, you need to give them a reason to. This doesn’t mean you have to make up fantastical stories or do something controversial. It’s...
