6 questions to ask before you outsource
Also known as freelancing, outsourcing is becoming more popular for businesses of all shapes and sizes. More people are looking for flexible work conditions and are turning their hand to working for themselves. You may be looking for website design, SEO, copy writing,...
The importance of good copy
Copy relates to the written words we create. In business, copy is found in brochures, manuals, on business cards or other promotional material. Digital copy can be found on your website, blogs, social media and newsletters. You may not consciously think about the...
Components of a Great Content Strategy
We recently covered why you need a content strategy for your business. Today we are going to address a few essential elements that should be included in your strategy. By covering these four topics, you will ensure that you are producing a meaningful and complete...
Doing What You Love
Before we start, let’s get one thing straight – doing what you love doesn’t mean you won’t need to work hard, or that you will never be stressed. It just means you won’t resent it as much when you do need to spend a lot of time and energy on your project. It...
5 Reasons Why You Need a Content Strategy
There is a lot of chatter about content strategy at the moment. But what is it exactly? Why do I need it? Most importantly, do I really need to build a strategy around it? The answer is yes, you do need a strategy. Content strategy is different from content marketing...
