How to level up with your brand with Rowena Preddy

If you’d rather listen to these insights, see episode 129 of The Powerful Content Podcast

Have you ever felt like your visual brand just doesn’t capture the essence of who you are any more? That it’s more about what you think you should be rather than an authentic representation of you, your beliefs, and your business? Rowena Preddy of Preddy Creative shared some invaluable insights into crafting a brand that truly resonates with both you and your audience.

What makes a brand impactful?

According to Rowena, a powerful visual brand goes beyond picking the right colours, creating the perfect logo, or integrating the best visual elements. It’s about discovering a balance that aligns with who you are as a person while attracting the right people to work with. It’s about creating a vibe that resonates. Rowena emphasises that a brand is a feeling—a distinctive vibe that people associate with your business.

The power of a brand that represents you

Rowena loves what she does and branding feels like magic to her. Every branding project can head in surprising, exciting directions, creating unique crossovers between personal and professional.

As such, Rowena strongly believes in branding yourself into the heart of your business. She insists that your branding should be as unique as you are, helping you maintain consistency and building trust with your audience. If there’s a disconnect between your brand and your audience’s expectations, trust can be broken.

According to Rowena, consistency means that every touchpoint—your website, social media, business cards—should reflect the same energetic vibe that you present in person. This alignment ensures that your audience experiences a cohesive and authentic brand.

Steps to a successful rebrand

How do you know when it’s time to evolve or rebrand?. If you find yourself reluctant to hand out business cards or hesitant to direct people to your website, it might be a sign that there’s a mismatch between how you feel and the image that you’re putting out into the online world! The evolution of a brand is a natural process, and it can be a powerful moment of growth and clarity.

Rowena advises taking a giant step back and having an honest conversation with yourself about your brand’s current state. Her approach involves both practical and emotional check-ins. Ask yourself:

– Do you love your logo and visual identity?

– Does your brand copy sound like you?

– Is there a connection between your website and social media presence?

– Are you excited to put your brand out into the world?

– Are the design elements functional and correctly formatted?

– Do your brand values and aesthetics align with who you are today?

Investing in what matters

When considering which elements to invest in during a rebrand, Rowena suggests focusing on what will have the most significant impact. For some, this might mean developing templates for social media. For others, it could involve creating cohesive workbooks and presentations for client-facing materials.

Ultimately, it’s about assessing what will alleviate stress and enhance your confidence in presenting your brand.

Final thoughts: Brand you

Rowena’s final piece of advice is simple: brand you. The journey to crafting a successful brand is deeply intertwined with personal growth. Every time you invest in yourself, your business will grow exponentially. By embracing who you are and intertwining it with your brand, you create a business that is not only successful but also fulfilling.

For more insights and resources from Rowena, including her free checklist “Do I Need to Rebrand?”, be sure to visit her website and explore how you can take your brand to the next level.

Where to find Rowena Preddy