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Are you struggling to grow your business and feeling like every marketing strategy you try is a hard slog?
In episode 127 of the Powerful Content Podcast, Mel Daniels interviews Marketing Strategist and Business Coach Jessica Osborn about how you can grow your business without resorting to paid ads.
They discuss the challenges of marketing and how to make it more enjoyable and effective. Jessica emphasises finding a personalised approach that aligns with your expertise to avoid feeling overwhelmed. Key topics include developing high-ticket offers, creating a compelling brand experience, and establishing an effective lead machine.
Jessica also shares insights about overcoming mental barriers and adopting strategies to attract premium clients. Make sure you sign up for Jessica’s upcoming masterclass on attracting premium paying clients!
00:00 Welcome to Episode 127
01:30 Acknowledgement to Country
02:07 Introducing Jessica Osborn
03:03 The struggles of marketing
04:08 Finding the right marketing strategy
07:09 The importance of business growth
08:36 Marketing misconceptions
16:14 High ticket offers explained
19:50 Discovering your expert zone
21:25 Creating a premium offering
25:09 The importance of brand experience
29:15 Building your lead machine
32:11 Simplifying the sign-up process
34:55 Final thoughts and masterclass invitation
Get to know Jessica Osborn
Jessica Osborn is an online business strategist and marketing coach, host of She’s The Business Podcast, published co-author and travel-obsessed mum of 2. She has over 25 years’ experience building brands, including two of her own since 2010!
Jessica specialises in marketing strategy for high ticket services – helping other female coaches reach multiple 6-figure years in less than 20 hours a week without big advertising budgets or time-consuming cold sales – so they can enjoy more time for family and life!
She’s incredibly passionate about changing our perspective on work and success, proving it’s possible to prioritize family life and be highly successful in business – without burning yourself to the ground.
Where to find Jessica Osborn
- Website: https://www.jessicaosborn.com
- She’s The Business Podcast: https://www.jessicaosborn.com/podcast
- Business JAM: https://www.jessicaosborn.com/a/2147928138/ky27hGUB
- Facebook: https://facebook.com/jessicaosborn.bxcoach
- Instagram: https://instagram.com/jessica.osborn/
- LinkedIn: https://linkedin.com/in/jessicaaosborn/
- TikTok: https://www.tiktok.com/@jessicaosborn.bxcoach
- Threads: https://www.threads.net/@jessica.osborn
- YouTube: https://www.youtube.com/channel/UC3Qu_BcAiuOYxY832d3N_og
Links mentioned in this podcast
- The Magnetic Formula – with Jessica Osborn
- Mel on Jessica Osborn’s podcast She’s the Business
If you enjoyed listening to this episode, then you’ll also love:
- Episode 15 – Uncovering your business growth cycle with Michelle Marks
- Episode 21 – Why your niche is your secret to powerful content with Jessica Osborn
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